B & Q in China want to change the sales model in China

Owns B & Q and Castorama home cheap uggs improvement chains such as the British retailer Kingfisher brand has been determined to reshape its business in China. This is the Kingfisher Group in order to overcome China, the world's most "hard nut" in the latest effort by the DIY market. Kingfisher chief executive officer, said an Cheshire, Kingfisher plans to test a new store model scale than the current "big box" model is more smaller; also considering experimenting with a "design center" model, customers can where the entire apartment interior design, and then pay the workers to install. "Big-box DIY retail model is not suitable for China, so we're going to try something else," Qiexi Er said. "Can afford to buy sets of home improvement products, that do not charge their installation." B & Q store in Shanghai has begun to try a showroom model, store displays four sets of the real size of the apartment, said the direct targeting Qiexi Er The "Do it For Me and Do it Yourself" market. If the trial is successful, this method may be extended to Kingfisher currently 40 stores in China. Cheap Ugg Boots "Chinese people usually do not do small-scale renovation," said Qiexi Er strategic transformation plan explained. "They will not use a normal weekend repainting the bathroom, they buy a blank or else the entire renovation of the new apartment, or is renovated every 10 years all the time." Chinese people (house renovation) puts everything are removed, move out the last three months, all the water from the alignment to redo. "

Kingfisher to enter the Chinese market in 1999, two years ago was forced to close because of financial problems, 22 shops, a year when it lost 52 million pounds. Kingfisher also reduced the size of the remaining 40 stores, some stores will be sublet to other retailers, including Carrefour and Best Buy. "Design center" model is usually not available in store too much inventory, because consumers are usually six months in advance booking. This allows more stores Kingfisher will sublease. B & Q is not the first difficulty encountered in China, DIY-style home improvement stores. U.S. Jiazhuang Ye giant Home Depot in the past two years,Ugg Boots Cheap it has started to close its supermarket in China 5.