Local SEO or geo-targeted Search Engine Optimization or SEO, is one thing that all small to mid-sized business owner needs so that you can be competitive in today's tough marketplace. To remain competitive and to enhance exposure you must have a business web page AND, more importantly, you need this website to be optimized to reach your local market. But for many business owners, maintaining the day-to-day demands of running their business leaves very little time to learn local SEO strategies, let alone apply them.
Local SEO in a Nutshell
Though it may be rather confusing to the uninitiated, local SEO, in a nutshell, is just the technique of perfecting your company's website for the search engines as a way to capture local prospects and customers searching for your product or service. The search engines like Google all like to present the best experience for their visitors when making searches using their site. Thus, when someone from Naples Florida would go to Google to find an auto repair shop, Google hopes to be sure they are not about to deliver pages and pages about auto repair shops in Atlanta. Knowing something about how all this is achieved is the key to better optimization.
Search Engine Optimization Starts with Your Company's Website
Actually, the real secret behind Local SEO success basically has more to do with your business websites than is does about Google or another search engine with regard to that matter. All of the important SEO work must take place on your site. That is to say that you must optimize your company's how do people make it simpler for the search engines to place it where your local market will find it. (ideally on their first page)
Think about this for a moment, if someone wants a dentist in Sacramento, it is highly likely that they may type in something like "sacramento dentist" or perhaps "dentist Sacramento area" or some similar keyword phase with a geo-targeted qualifier in order to guarantee that their search brings up dentists in their local area.
Geo-Targeted Keywords
By diligently crafting the content in your business web site to include geo-targeted keyword phases that your potential customers are likely to use, it is possible to quicker be found in the search engines-and perhaps even rise to a coveted position on Google's first page of search results. The tough fact is that many people hardly ever search beyond the first or second page. However you are closer than ever to getting there, right?
Pay Per Click Advertising vs. Organic SEO Marketing Strategies
I'd be remiss if I failed to mention pay per click advertising (PPC) which is, of course, the other way of getting on the search engines' first page too. In the event that you have never seen PPC advertising, this is when you set up a "campaign" in which you pay for popular keywords based on the number of times a prospect clicks on the ads. While it's true that you get to pre select a budget, the fact is that PPC advertising may get to be really expensive.
What I am suggesting here is that you can take advantage of natural or "Organic Nearby SEO" strategies to get your business website indexed on the internet for targeted keywords related to your market. Although, depending on the keywords, it may take a few months to acquire results, it is almost always more cost effective than PPC in the long run. With local SEO methods your efforts will payback for many month or even years to come-with Pay per click campaigns alone when you stop paying for the mouse clicks you'll never be found on any search engine results-ever!
What to do Subsequent
Bottom line: You can get outlined at the top of the search engines. Top search engine placement equates to traffic to your business website giving you a chance to have more customers, patients or even clients coming through the front door of your business for many years to come.
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