Sunday, December 25, 2011

Proper Whitehat SEO Strategies and Implementing Them



Search engine optimization is here to stay and there's no doubt about that. There are many sites that depend only on search traffic to their site and nothing else, but proper, whitehat search engine optimization doesn't happen overnight. Achieving this is not only possible, but you owe it to yourself to go and get it. Remember that blackhat still exists, but that is really not what a serious online business is made of in the end. Your whitehat SEO education will begin today with this article and the following topics.

You don't want your website to be penalized so make sure you use clean design techniques. The kind of site design you employ is going to play a direct role in your search engine rankings. It's important that you not use things that are less than ethical like doorway pages or things that are designed to fool the search engines. Simple and predictable are the goal in terms of your website design. It needs to be easy to navigate and simple to read. The more efforts that you put into your site's design, the better it is.

You want your site design to be both professional as well as search engine friendly.

In terms of backlinks, make sure that they don't come from paid sites. You will have far better results from links that come from non-paid sites. Search engines do not look favorably upon links that are paid. Focus on backlinking methods that are straightforward and ethical. Though, compared to blackhat techniques, you will probably find that naturally gaining backlinks can take quite a lot more time. You are going to see much better results when you use this technique though.

Backlinking needs a small book to cover all the major and minor points. But whitehat SEO is much more than that, so you should also build a strong internal linking structure. There are lots of good examples on the net for internal links, and you have probably been to wikipedia, too. Whether you change a site that has been around a while to accommodate this linking structure is something you will need to decide on.

It isn't hard to become intrigued by the various blackhat techniques that you see all over the place. Though, when you want to gain long term results from your website, it is important to make sure that you only depend on whitehat methods. There is so much more you can achieve by simply staying ethical. You are going to get so much more respect and understanding and satisfaction from doing the right thing. The most important part of choosing and employing whitehat SEO is to give the search engines what they want from you. Since they are giving you traffic, it wouldn't be right to exploit them. Change the way you think and work to help them.

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