Email Marketing for Newbies - Getting Up To Speed

Since the only legal way to send commercial emails is through permission-based processes, it becomes important to have clarity with the situation. No doubt you have seen very many optin boxes offering their various freebie in exchange for some contact information. After the laws passed outline what is allowable from a legal standpoint, many IM marketers just defaulted to the safest option. However, many have tested all that is possible and found that nobody likes jumping through a lot of hoops just to get on a list. As always, do your due diligence and verify all you read and conduct your own testing.

Understand what is meant by, above the fold, because you will hear about it from here on out. This is really easy to understand, and it simply refers to that area of the site which is visible prior to scrolling down. That top area, above the fold, is the best place for your optin box; plus there are other considerations, as well. Blogs typically come with the optin box above fold and at the top of the right column. As you can imagine, doing this will make your optin box in the site of people when they are on each page. PPC advertisers have learned that Google does not want to see the optin box that high up on the page. It you own a Google email address, you might have seen some of your needed emails in your spam folder.

These emails should have never gone to your email folder. In fact you may have subscribed to them. It is hard to make spam filter software work right all of the time. When this scenario presents itself, this is called a false positive. This is because the spam filter was wired for email that was not spam. As a matter of fact, this happens all of the time. If you fail to get an email that you were expecting, then be sure to check your spam folder for it. Due to the fact that emails have false positives, use a spam filter for them. In addition, tell your subscribers to make sure that your address is white listed.

There is one phrase that you will not encounter too many times. But, is is considered a part of email marketing, so you should know all about it. The house list is any email list that is built by the marketer or person who created it. Of course, it is normally based upon permission, unless the marketer is known as a spammer and got the addresses in the wrong way. But still, that list would be the spammer's house list. Thus, there is still need for this term. So, produce your own house list. What we have discussed in this article pertaining to important factors for email marketing are vital for you to know. If you are new to marketing on the web, or want to be an email marketer, then you should learn about these concepts and practices. Gaining as much knowledge and information as you can will make you a more informed business person.

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