An excellent website design seems to be the hallmark of any site that is successful and high quality. We are always forming impressions and opinions about everything we see, and the same goes for visiting a website. We are visual and the first thing that happens is we get a feeling based on the site design. Website design impacts whether or not people will check out your site and maybe buy from you. Our conversation will center on what you need to know and get right on your site concerning design.
If you really want to go all out with your on page SEO, then assign filenames the particular keyword that page is optimized for. What will occur is the Google bot, because this is for them, will of course read your filenames and this will receive some small number of points for SEO ranking purposes. But you do not want to use a secondary keyword in this instance; instead, make it the primary. Totally ignore the use of the underscore here, but what you do want to use are hyphenated phrases. If you use no spaces and the words are next to each other the bots will not read them properly. This is a relatively small measure that may be useful for your visitors in addition to the search bots. You should explore ways to make your website very simple and uncomplicated. Remember that the more complex your design, the more difficult it will be to get right. We will not say that simple is always the best way to go because a well organized site may look fine but be kind of busy. One excellent practice is to draw pictures of your site so you can get a good idea of how it will look. Even when you're using ads, ensure that it doesn't look crowded, because that would only work against you. The bottom line is you have to make the call about your site design, not us - so we are just giving you suggestions.
Websites these days are more about having design around the content, rather than the other way round. You will find just about all serious content sites make just about no use of Flash. If you want to use Flash, then you have to think about the purpose of the site and who your audience is.
Another consideration is browser loading time, and if you are doing SEO then that is important. One easy solution is simply providing a link to a different page that does not contain Flash if you have a lot of content to display. This gives others the option to visit a non-flash page if they're not in favor of it.
You really can produce a great website design if you learn more about it and then are smart enough to apply it. If you design a site with the end user in mind, rather than your ego, then more often than not you will be fine.
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